Sail Interlink Xpress - Rebranding
About The Company
Sail Interlink Xpress provides comprehensive supply chain solutions encompassing sea, air, and land transportation to deliver cargo.
Project Brief
This project focuses on a rebranding initiative aimed at developing a comprehensive branding strategy for Sail Interlink Xpress. The primary objective is to create a branding approach that effectively captures the essence of the company and aligns with its core values of reliability, global reach, and innovation. By revamping the brand identity, this project aims to establish a stronger and more resonant representation of Sail Interlink Xpress in the market.
Logo Design
The initial logo of Sail Interlink Xpress featured a combination of a globe and the letter X. The goal of the rebranding was to revitalize the design, infusing it with a contemporary and rejuvenated appearance. Several alternatives were considered, all centred around retaining key elements from the original design. Ultimately, the final logo design was chosen, incorporating a globe, the letter S, and symbolic representations of airplanes, representing the transportation of cargo. The resulting logo achieves a refreshing and modern aesthetic while maintaining the core elements that reflect the essence of Sail Interlink Xpress.
Color Palette
The choice to deviate from the original logo colors of light blue and red is driven by the need for a refreshed and modern look that better aligns with the rebranding objectives. The new color palette combines a harmonious blend of energetic pink, trustworthy deep blues. These colors collectively communicate a sense of innovation, reliability, professionalism, and approachability, which are essential for Sail Interlink Xpress to connect with its target audience and differentiate itself in the market.
