Little Pizzas
About The Company
Little Pizzas is a small outlet, part of the 11-11 Food Station brand, which specializes in 3-inch pizzas as a unique selling point aimed at attracting children.
Project Brief
The goal was to create a branding strategy for Little Pizzas that captures the essence of their mouth-watering pizzas and appeals to the appetites of their target audience. The objective was to develop a brand identity that stands out in the highly competitive fast-food market and creates a memorable and engaging experience for customers.
Approach #1
One of the initial logo design concepts was the "Mama and Baby" slice concept. It's a playful and adorable design that perfectly captures the outlet's focus on serving small, tasty treats by incorporating the "Mama" and "Baby" slices to form the letter "L" in "Little”. Here's a fun fact - This is my personal favorite!
Approach #2
The next logo option for Little Pizzas is an imaginative take on a big pizza devouring a smaller pizza. The clever concept is aimed at communicating that Little Pizzas is not just another pizza store, but a unique and special place that serves small, tasty pizzas for the little ones. This design is sure to catch the attention of the target audience and effectively convey the brand's message in a fun and engaging way.
Approach #3
The final logo option for Little Pizzas is a bold and distinctive word mark logo that incorporates the texture of pizza within the font itself. The creative use of string cheese hanging between the two words adds a playful and mouth-watering touch to the design. This option was chosen as the final logo without any iterations.