Gordon Incorporated
About The Company
Gordon, Inc. is an award-winning manufacturer that specializes in sustainable architectural metal products for interior and exterior applications.
Project Brief
The goal was to design an eye-catching coffee table book that would showcase Gordon, Inc.'s Exterior systems and their use in a variety of projects. The book highlights the company's range of products and their innovative designs, with a focus on sustainability and functionality.
Design Approach
The design approach for the coffee table book involved several strategic decisions. To highlight the company's offerings, a black background was utilized, providing a striking contrast to the product images and projects. Additionally, a modular grid system was employed, with each box and space being a multiple of the module size, which reflects the products' modular nature and adds visual interest to the layout.
Chapter Pages
To add visual interest and variety, chapter pages were designed with larger grids, color blocking, and sneak peeks of chapter images. The color blocking was executed in the top right corner of the page, providing a subtle indication of the upcoming chapter. This approach creates a fresh, engaging design that maintains a consistent visual language.
Color Coding
To promote consistency in branding, a subtle color-coding technique was implemented to differentiate between chapters using a small bar under the page numbers, which echoes the design of the Gordon, Inc. logo.
